Our story
We didn’t plan on starting a pet food brand.
It started with a kitten named Hershey.
When Hershey came home, we just wanted to give him the best start we could.
So I started looking for the right food.
And that’s when things got complicated.
Label after label. Claim after claim. Ingredients I couldn’t pronounce. Brands that felt too clinical, others too fancy — and somehow none that felt clear. Every shelf, real or digital, felt overwhelming.
I wasn’t looking for a degree in nutrition. I just wanted to do right by a kitten who’d just become family.
So we built Plennia. Not to add more noise to an already crowded market — but to remove it.
Hershey’s still with us — stubborn as ever, and in many ways the reason all of this exists.
Because if one small cat made us realise how broken this experience was, imagine what we can do for every pet.
Simply, Plennia.
Caring for your pet should be as simple as loving them
We champion...
Named protein. Always.
If we say chicken, chicken is ingredient #1. Not a flavour. Not a percentage trick. What’s on the label is what’s in the bowl.
We pursue...
Naturalness & Transparency.
No dairy across the entire range. No artificial additives. Every recipe is published — ask us anything.
We guarantee...
Simple for you.
You shouldn’t need a nutrition degree to feed your pet well. That’s our job, not yours.